This is not a fashion brand. This is the evolution of a broken industry. Worth – a Goodwill initiative - transforms end-of-use textiles into a symbol of sustainability, creating positive change through intentional design. Every purchase helps Goodwill provide work and skills training to people who face barriers to employment. We are rethinking what it means to shop, remanufacturing what others have thrown away, and reclaiming our Worth.
To educate the next generation of consumers on the social and environmental impact associated with hyper-consumerism and fast fashion.
To fuel a sustainable, ethical, and environmentally conscious industry.
Transparency | Empathy | Community | Sustainability | Worth
For the People
For too long, we’ve accepted that our clothes are made by underpaid workers working in difficult conditions. But that stops here. All of our remanufactured items are produced by Goodwill Industries, in our facility in London, Ontario, Canada, where we operate a social benefits program that focuses on skills training, functional language education, and meaningful work for newcomers to Canada and individuals who face barriers to employment.
For the Planet
The fashion industry is the second largest polluter in the world, and the environmental damage is increasing as the industry grows. Our mission is to lessen the demand for fast fashion in favour of a more sustainable alternative. We design timeless products using end-of-use textiles that were rescued from post retail and reuse streams. Using 100% of the articles collected, our zero-waste, fully circular approach relies on the idea that items have worth even after they’ve been discarded.
For the Community
Worth is a non-profit initiative powered by Goodwill Industries in partnership with Fanshawe College, Western University, and funded by the Federal Government and City of London. All proceeds help provide work opportunities, skills development and family strengthening for people who face barriers such as disability or social disadvantage with the aim of advancing individuals, families and communities toward self-sufficiency and prosperity.
An Initiative by Goodwill
Did you know that not all clothes that get donated get sold? Instead, these unwanted textiles head for the aftermarket stream, wasting energy and polluting our planet. Goodwill is changing that. At WORTH, we believe in a holistic approach to fashion. We intentionally design products using materials that Goodwill could not sell, remanufacturing them into items worth loving, and reselling them to fund our skills training program. Then, when their lifecycle is up, we welcome them back through the Goodwill donation stream to start the process over again.
HOW IT STARTED
WORTH began as a collaborative research project between Fanshawe College and Goodwill Industries, Ontario Great Lakes in London, Ont. Canada. Together, we set out to create a brand that defied the harsh realities of the fashion industry – one that diverted from landfills instead of adding to them; one that designed with intention and care; one that created opportunities for skilled workers to earn their worth. And that is exactly what we did.
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